To start it is key to configure your target market and answering these THREE KEY QUESTIONS:
WHO? WHERE? WHAT?
Who is the main competitor for the market? What materials, textures, colors and graphics attract this consumer?
See, feel, touch, taste, smell, hear....I gather inspiration from all my senses. The unexpected to the mundane, in everyday life, challenge yourself to view the world differently, improve it, make it better! Travel, Music, Art are some of the biggest inspirations but you never know when you turn a corner, when the light bulb will go off.
Once the creative process is in full swing, it is time to start organizing and refining the concepts. Past selling reports, current line plans,
communication and collaboration with sales and merchant teams become key in the process of creating a well rounded collection.
Concepts get reviewed, defined, changed, tweaked and reviewed again. Change is inevitable with collaboration being a key aspect. Concepts evolve and get refined till the final concept.
Concise information is the name of the game! Clear and to the point with visual specifications are what make a great tech pack.
Proto's lead to a final Product. The process continues to evolve and finally reaches its final stage. The vision comes to life.